20 APRIL 2011, Kuala Lumpur, Malaysia – Asia Media Group will invest RM500 million in developing the first Digital Live Transit-TV Broadcasting infrastructure in Malaysia. As part of a RM11.2 billion Economic Transformation Programme (ETP) outlined by Prime Minister Datuk Seri Najib Tun Razak, Asia Media’s mobile broadcast network on public transportation aims to transform Malaysia into a world-class nation and enhance the country’s competitiveness within the ASEAN region. The project falls squarely within the Communications Content and Infrastructure (CCI) of the National Key Economic Areas (NKEA).

By adopting international broadcasting standard infrastructure, Asia Media will be capable of delivering live video and voice across the transit industry such as the bus network and light rapid transit system (LRT). Leveraging on its extensive Transit-TV network, which extends to over 3,000 Transit-TVs with Rapid K.L., Causeway Links and Konsortium Transnational Group, Asia Media is also positioned to extend its Transit-TV network system into the Light Rail Transit (LRT), Monorail and eventually the Mass Rail Transit (MRT). This project will contribute RM604 million to our Gross National Income and create 400 jobs by 2020. It will entail funding of RM500 million in-line with government objectives and an investment horizon between 5 to 10 years covering the entire Peninsular Malaysia.

To date, the company has invested a total of RM25 million for its Transit TV system and is currently investing another RM25 million for the Klang Valley rollout of Digital Live Transit-TV Broadcasting. The company has provisionally identified seven locations within Klang Valley to deploy the transmission towers: Kuala Lumpur city centre, Damansara, Putrajaya, Subang Jaya, Klang, Serdang and Rawang.

Coverage for other states within Peninsular Malaysia will be rolled out in stages from 2012 onwards.

The scheduled network rollouts for the following states are:

  • Klang Valley (Kuala Lumpur Greater Metropolitan Area) by Q2 2011
  • Johor Bahru and Penang by 2012/2014
  • Perak and Pahang by 2014/2015
  • Kedah and Perlis by 2014/2015
  • Kelantan and Terengganu by 2015

Asia Media’s Terrestrial Digital Multimedia Broadcasting is one of seven all-new projects unveiled by the Prime Minister within the Economic Transformation Programme (ETP) ̶ raising the total to 12. The 12 projects will bring in over RM11 billion in investments as part of an initiative by the government to propel Malaysia into a high-income economy by 2020. The programme is also aimed at increasing Malaysia’s corporate transparency, accountability and good governance.

Asia Media CEO, Dato’ Ricky Wong was quoted as saying “the company supports the development of a knowledge society through infotainment delivery using mobile broadcasting. The project will elevate the Communications Content and Infrastructure (CCI) of Malaysia.”

The Economic Transformation Programme (ETP) is a focused, inclusive and sustainable initiative aimed at transforming Malaysia into a high-income nation by 2020. It is managed by the Performance and Delivery Unit (PEMANDU), an agency under the Prime Minister Department of Malaysia.


~ by David Wong on April 25, 2011.

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