Unique Propositions

6 reasons

Asia Media TV is the leading out-of-home digital media installed in public transportation targeted at mass public transport users. It is exclusive and the only medium available that is able to reach out to all city dwellers that use the public transports system, ie. Buses.

According to an independent research commissioned by Taylor Nelson Sofres (TNS), 70% of the audience is aged between 16 – 34 years old. These prized demographics are highly sought after by the marketers and advertisers as they have the highest purchasing power in the market.

Asia Media TV operates in a captive environment that provides an excellent platform for marketers and advertisers in communicating their products and services to the mass audience. It remains one of the most effective mediums in reaching out to the mass market as audiences are exposed for a considerable amount of time on a daily basis, making it one of the highest recall medium available in the market.

In addition to the above, the medium broadcasts a series of engaging contents from local production to international blockbusters and a series of interactive services to keep viewers engaged.

It also has “proximity to the market” as Asia Media TV operates in the buses that circumnavigate the city. The close proximity to all the retail outlets remain one of the most attractive platforms available to marketers and advertisers as call-for-action type of tactical messages, coupled with a high recall rate, will produce immediate results.

A highly affordable medium. The rule of thumb, with less than 5% of total campaign budget, advertisers and marketers are able to reach-out these prized demographics in the most populated and richest states in Malaysia, ie. Capital Kuala Lumpur, Selangor and Johor Bahru.

Four main categories to enhance our viewer experience- Entertainment, News, Lifestyle, and Documentary

Four Gernes of Programming - Entertainment, News, Lifestyle, and Documentary


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